Opened in October 2011, Ubisoft Abu Dhabi is one of the first major video game studios based in the UAE capital and is focusing on developing and bringing to market successful mobile games for a worldwide audience.
Ubisoft Abu Dhabi successfully released two hidden-object / investigation free-to-play mobile titles : CSI : Hidden Crimes and NCIS : Hidden Crimes, both based on the worldwide known TV shows of the same name.
With the acquisition in February 2017 of the massive multiplayer free-to-play game Growtopia, the studio works on the titles live operations.
The team keeps focusing its efforts on creating further content for its live games and strengthening its players engagement in addition to work on other unannounced projects.
Ubisoft Abu Dhabi is looking for a Brand Manager to champion the brand management and marketing of all our games by working closely with our production teams of both live and new projects.
The Brand Manager will ensure all brand positioning is understood by all stakeholders, (internal & external). They are the sole owner of marketing, communication, user acquisition & branding to ensure the players are reached and engaged with our games.
Key Responsibilities include :
Accurately position games in the marketplace
Actively monitor competition activity and provide relevant reports & analysis (competitor, risk etc.)
Define, qualify & quantify the game target
Manage marketing budget & campaigns (ensuring all approvals are sought & obtained)
Master brand guidelines to ensure consistency in all deliveries (graphic & more)
Work with marketing artist(s) to create assets relevant to his missions, provided to operational marketing, PR and other internal & external groups
Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the support they have to offer
Be the relay of brand DNA & brand guidelines to the development team to ensure game fits with overall brand strategy as defined
Be able to handle a mobile gaming project from concept to post-launch
Coordinate with license owners on all marketing & legal topics
Work closely with CRM manager to convey brand identity to our audience (visual + copy) & gather relevant feedback
Responsible for promoting the game to third parties for promotional purposes
Coordinate user acquisition campaigns (asset creation & optimization, reporting, budget allocation & optimization, ensure ROI is matched)
Work closely with design & live operations team to influence exciting content updates for our targets
Key Skills :
Marketing experience within mobile gaming
Experience with user acquisition in the mobile segment
Ideally, having shipped one game successfully on the Appstores
Demonstrate ability to run effective marketing campaign
Excellent at Office suite
Fluent in English, any additional language is a plus
4-5 years of hands on experience
Bachelors degree in Marketing or equivalent
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