Digital Marketing Coordinator
InterSystems Corporation
Dubai, AE
منذ 6 يوم

Overview

InterSystems is seeking to hire a Marketing Coordinator to be a key member of its Middle East regional Marketing team. Based in Dubai and reporting to the Director of Marketing, the successful candidate will be a dynamic hard-working marketing professional whose focus will be on digital marketing activities that support customers and help accelerate the growth of InterSystems’ business in the region.

Specialist area : Digital Marketing, Social Media and Marketing Automation

The successful candidate must have a solid understanding of digital marketing concepts and experience in marketing automation, social media marketing, online advertising, SEO, website development and analytical reporting.

They will be also responsible for maintaining the CRM data quality to support all regional marketing campaigns. They will maintain InterSystems websites for the region to support campaigns and brand consistency, creating landing pages and content as needed.

They will also assist with the general marketing activities such as PR, event management, to generate new business opportunities and support the customer community as needed according to management plans and priorities agreed with their manager.

Responsibilities

  • Work with all regional departments, especially the local sales and global marketing teams, to enhance market awareness, interest, and demand for InterSystems and their products
  • Coordinate and run the digital marketing campaigns and social media plans in the region that are business focused
  • Maintain and manage the CRM service (Salesforce), ensuring continuous data quality, and driving best practice
  • Coordinate and run digital marketing communications programs using the marketing automation tool (Pardot), with analytics and reports for insight and to drive success of agreed business goals
  • Utilize Google ads to create awareness
  • Contribute to and run the integrated, best-practice marketing campaigns that create and nurture opportunities
  • Provide web support for the regional websites (WordPress), creating and executing SEO strategies and that drive organic traffic and incoming prospect enquiries
  • Assist with the development and tracking of target audience segmentation that contributes to consistent engagement for campaigns, and future campaign planning
  • Assist as needed with the other marketing activities, including : PR, Event management, third party conference sponsorship, and promotion of, industry and InterSystems own conferences and exhibitions
  • Qualifications

  • Minimum of 3 years’ experience in similar digital marketing role in a high tech, healthcare, agency, B2B environment
  • Minimum 1 year experience using Salesforce CRM or similar
  • Minimum 1 year experience using Pardot marketing automation tool or similar
  • Experience of web and analytical tools, preferably WordPress
  • Experience in marketing a technology’ product or a healthcare related service
  • Good Graphic Design skills would be a plus
  • Personal specifications

  • Motivated, hard-working and self-sufficient professional with great attention to details
  • Team player with positive, constructive attitude
  • Excellent verbal and written communication skills (preferably Arabic speaker)
  • Good organizational skills
  • Willing to continuously learn and develop new skills, and keep up-to-date industry knowledge
  • Education and Training

  • University degree in a relevant subject such as marketing, business or communications and equivalent experience in a similar role
  • Come innovate with us

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    InterSystems is an E-Verify Employer in the United States.

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