Lenskart is India's biggest and fastest growing eyewear brand, with over 800 stores. The brand takes pride in being India's first D2C (Direct to consumer) company, which designs, makes and sells it's products directly to consumers, without any middlemen or redistributors.
Apart from India, Lenskart has now started operations in South East Asia, US and Middle East.
Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products / services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
An ideal candidate must have a minimum 5-8 years of relevant experience.
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in Arabic and English
Hands-on experience with Content Management Systems (e.g. WordPress)
Ability to meet deadlines
Adaptability, Strong Research Skills, Understanding of SEO, Communicational Skills, Quality Focussed, Passion for Reading