Regional Digital Optimization Specialist UX design Graphics IKEA Service Office Dubai
Al Futtaim Group
Dubai United Arab Emirates
منذ 1 دقيقة
source : HireeJobsGulf

About the Role You are responsible to establish the IKEA brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people thereby reaching the IKEA business objectives This shall occur by Stimulating home furnishing interest in each local marketSecuring a strong brand and competitive position in each local marketDriving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often and throughout their life stages Key Specific Accountabilities Combine creativity storytelling to develop create and produce clear and simple communication with a strong visual impact for the digital platforms that engages customers and enhance the IKEA online experience Generate ideas and contributes to the development of new online communication concepts together with the assignor and the rest of the digital team Create and produce new visual graphic elements to visualize ideas storyboards and concepts Produce highquality artwork by combining text copy images and illustrations both template and nontemplate based following assignment guidelines and directives from concern teams Develop and maintain good relations and excellent collaboration with all team members and stakeholders within and outside IKEA Communication Stay on top of all trends apply the changes on the digital platform as per the Customer needs and IKEA positioning and communication strategies and maintain best practices Ensure a consistent and positive IKEA customer experience on the digital platforms in terms of UI and graphics Together with eCommerce web and other marketing colleagues search for areas of improvement to optimize the UI and digital graphics Basic knowledge of analytics continuously to optimize the online content with the commerciality of the IKEA online platforms Good knowledge of different growth management and personalized platforms which can support increase online conversion and user s engagement Understanding and capacity to translate the commercial priorities into an actionable plan Strong experience in Adobe Photoshop XD Illustrator Good experience of growth management tools Google Analytics knowledge to gain channels inside to take action through digital content Contribution to the purpose of the function Responsibilities Percentage UX Graphics Design 60 Marketing Communication 10 Content management 10 Analytics conversion 5 Commercial knowledge 10 Tools knowledge of different growth management platforms which could help to increase the online conversion 5

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