Building ecommerce business, framework and processes from scratch.
Responsible for driving the P&L for ecommerce business.
Building and leading the Digital Strategy Department which will consist of : On-site analytics and Optimization team, Content and Communications team, Arabic Content team and Digital Graphic Design team.
Establishing system & processes for Omni channel experience for the group.
Optimizing performance of digital marketing channels (SEO, SEM, Display Networks, Social Media and CRM) by developing the onsite metrics and conversion optimization processes.
Responsible for development and management of web operations and interface.
Managing media agency for SEO, SEM, Social media, Shoot and Content