What You'llDo You will own the development andexecution of the Marketing strategy and plan for the serviceprovider segment in Middle East and Africa including Turkey,covering accounts such as STC, Zain, Ooredoo, DU, Etisalat,Turkcell, Turk Telecom, MTN, Telkom SA amongst others.
The marketing strategy and plan will be developed incollaboration with members of the sales teams and the broaderregional, EMEAR and global marketing teams aligned to local andglobal priorities striving for measurable service provider businessimpact in your region.
You will have the followingaccountability :
Provide leadershipin a cross-functional team to develop and execute a regionalservice provider marketing strategy and plan
Drive portfolio and architectural solutionawareness, preference and adoption along phygital buyerjourneys
Apply accountbased marketing (ABM) strategies and tactics to priority customersin the region
Use dataand analytics to determine actionable customer insights and trendsleading to sales and marketing impact.
Understand and apply a broad mix of marketingchannels including digital and social media customer activation,live and online event execution, customer advocacy, influencermarketing etc.
Driveexecution of plans directly, through agencies and leveraging Ciscosmarketing automation and digital platforms across multipleteams.
Measurement andreturn on investment reporting of your plans according to marketingindustry best practices.
Maintain strong and collaborative relationships withService Provider marketing teams and regional marketing teams toensure sharing of best practices and leveraging ofresources.