Responsible for all aspects of performance marketing, ensuring that 360 digital campaigns drive the targeted ROAS, while increasing market share.
Utilising strong analytical and industry experience the digital marketing expert will analyse data quickly and accurately to identify ways to attract qualified traffic and drive overall business growth.
RESPONSIBILITIES : Manager digital marketing channels including but not limited to : Paid Search, Paid Social, Display Media, Email Marketing, Influencer Marketing and Affiliates.
Keep a tight pulse on paid channel performance through a keen understanding of Google Analytics reporting and Digital Ad Management reporting.
Manage and optimize eCommerce product feed for paid programs such as Google shopping, Facebook DPAs, Pinterest Shopping, and retargeting programs.
Manage Google Tag Manager to gather paid program insights, making recommendations, and ensuring effective ROI measurement.
Identify opportunities for ROAS improvement, program scalability, and testing as necessary. Maintain the paid media creative calendar ensuring best performing and seasonally relevant creative is available & trafficked on time.
Work closely with the brand principals from brief, establish timelines, and acquire final approval on paid ads ensuring ads meet best practices and are delivered with correct specs.
Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing / QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs Partner with Marketing Manager to ensure omni channel marketing approach across all channels.
Analyze digital campaign landing page performance, design testing initiatives to ensure traffic is being driven to the highest performing page on mobile and desktop.
Develop, launch, and scale email lead generation efforts to achieve monthly email subscriber goals and ROI. Job Details Posted Date : 2020-08-18Job Location : Dubai, United Arab EmiratesJob Role : Marketing and PRCompany Industry : Retail & Wholesale Preferred Candidate Career Level : Mid CareerDegree : Bachelor's degree