Develop and execute the socialmedia strategy through competitive research, platformdetermination, benchmarking, messaging and audienceidentification.
Own the development of astrategic social media marketing plan and its associated budgetacross campaigns and channels.
Lead theContent Development team with the goal to find fast, creative andefficient ways to build, execute and measure innovative socialmedia marketing plans that connect with guests, maximise engagementand create sharing, talk value and brand advocacy.
Lead the development and direct the implementation of awide range of content forms, including video, text, still imagery,animation, live action and other content forms that best utilizethe technology available on any given social media / digitalplatform.
Manage all Farah Experiences SocialMedia accounts with strong interpersonal and communication skillsto finesse delicate client relationships while driving the agencyto produce its best results.
Manage thecontent development relationships with Facebook, Twitter, YouTube,Instagram, Tiktok, Snapchat and other primary / keypartnerships.