Head of Marketing & Visual Merchandising | ACE Hardware | AF Retail | Dubai, UAE
Al-Futtaim
Dubai, Dubai, AE
منذ 1 يوم
source : WHATJOBS

Job Requisition ID : 130061

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A rab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands.

  • Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand;
  • responding to the changing needs of our customers within the societies in which we operate.

    By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

    About the Role

    Will be responsible to lead all Marketing activities for ACE in UAE and Qatar to develop, plan and implement marketing strategies and programs aimed at promoting the products / brands to help enhance and grow business volumes and increase brand equity and awareness.

    Accountable for the end to end management of Trading and Merchandising Operations and Strategies to achieve ACE revenue target and associated KPIs (Forecast, Revenues, Merchandising, Content, related KPIs).

    The JH will manage Visual Dept under their umbrella of responsibilities.

    Key Role Specific Accountabilities

    Marketing Strategy :

    In coordination with the Division Heads, you will be responsible for planning, developing and implementing effective marketing and promotional strategies for all brands.

    You must aim to communicate the brand identity and innovate Marketing within each business

    Budget & Marketing calendar :

    Create a Marketing calendar per brand, per market in order to support the local Trade Plan and seasonality of the business.

    In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses.

    Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate action

    Meet footfall targets :

    Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels.

    Support the ecommerce websites for ACE through website visitation and customer journey planning

    Strategy & optimization

    Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS

    Delivering customer-focused, profitable multi-category campaigns to agreed targets

    Addressing and escalating campaign performance issues.

    Responsible for AB tests, Search Query analysis and keyword mining.

    Apply the SKUs naming convention

    Optimize content (descriptions, images etc..)

    Use VOC to enhance the product and optimize the onsite experience

    Post purchase experience (Last mile), return & refund process, customer feedback -Yearly strategy document updated every quarter

    Agency / Partner and Online training

    Force of proposition for tools to optimize campaigns performance and reporting

    Support specific stores :

    Collaborate with Operations Teams per brand to identify teams and stores that need focused marketing and track improvement in performance WoW

    Liaison with partners :

    Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.

    to ensure timely and efficient execution of campaigns as well as accurate reporting

    Customer Database & Loyalty

    Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

    Education :

    Must possess at least a bachelor's Degree / Professional Degree / Post Graduate Diploma in marketing / advertising or other related fields

    Minimum Experience and Knowledge :

    A minimum of 8 years' managerial experience specializing in 360 marketing channels with an understanding of emerging marketing channels

    Preferably someone with experience in retail

    Job-Specific / Technical Skills required to complete the tasks :

    Excellent interpersonal skill and strong leadership skill

    Must have strong analytical and business acumen skills

    Must be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlines

    Able to think creatively and innovatively to identify trends and challenges

    Excellent in MS Office such as Excel, Word and PowerPoint

    Excellent in written and verbal communication skills

    Must be able to speak and write fluently in English; Arabic is a plus

    Strong creative sense, with an eye for design and creative writing

    Eagerness to collaborate and ability to work with senior executives up to Board Level

    We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

    Before you click apply : Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility.

    Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities.

    We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

    As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process.

    We make every effort to review and respond to every application.

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