General Description
I am theProduct Brand Manager and I am the champion of the product. I know my productinside out. I am responsible for the launch process and I manage the executionof all campaigns.
I track our launches and produce all launch reviews, as wellas analysis of recruitment metrics and online consumer sentiment.
Accountabilities
Enthusing the business about products within brand
Building and executing the annual product plan leadingto consumer recruitment and loyalty
Executing product campaigns and the media and search strategies supporting them
Reacting to a launch, consumer behaviours and managingsocial media
Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)
Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC / agencies)
Allocation and execution of budget for paid social posts
Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)
Completing NPD form and sending to PR / rest of team
Knowledge sharing with the team
Delivering the Internal Buzz
Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone / DMI (Sell out Tracking)
Merchandising
Owning overall merchandising for business-as-usual merchandising
Qualifications, Knowledge and Experience Required
Consistent strong performance and results in previous roles
Able to work cross-functionally at all levels
Strong sensitivity to metier
Has demonstrated creativity and developing new ideas
Ability to project manage across a number of 'functions' and juggle many skills
Competencies
L'Oréal Competencies :
Acts / Leads with human sensitivity
Displays sensitivity to the metier of LOreal
Demonstrates entrepreneurship
Innovates
Achieves results, with integrity
Manages complexity
Interacts effectively
Marketing Competencies :
Translates trends and consumer knowledge into meaningful and actionable insights
Develops category expertise
Identifies and leverages the relevant market drivers
Understands brand equity levers to craft Love Brands
Articulates brand strategy
Imagines disruptive products and experiences
Optimizes brand and product portfolio
Activates IMC campaigns
Fosters superior activation in other fields
Orchestrates cooperation between key departments / stakeholders
Leverages the country / Zone / DMI loop 
