Digital Marketing Manager
Modus
Abu Dhabi, Abu Dhabi, AE
منذ 5 يوم
source : WHATJOBS

About Modus : Modus Capital is a Venture Builder (VB) and Venture Capital (VC) fund that combines the operational and financial capital needed to build innovative ideas into scalable and sustainable tech companies.

With offices in New York, Cairo, Dubai, and Abu Dhabi, the team consists of international experts spanning six countries and four continents, bringing together marketers, developers, designers, and operators. Responsibilities :

Responsible for developing and executing a clearly defined Digital lead acquisition and organic growth strategy in a manner that supports both Modus overall marketing and portfolio companies pipeline.

Create, manage, and Digital execute marketing plans that drive acquisition based on strategically targeted messaging.

Design & execute acquisition funnels for Modus clients.

Grow and continuously optimize our lead / customer acquisition funnel

Manage the strategic and day-to-day aspects of the company's social media advertising & retargeting.

Own all lead acquisition metrics including budgeting, CPL / CPA, conversion metrics.

  • Learn and understand the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan;
  • Define, launch, and measure growth experiments to learn what channels, campaigns, and offers work best.

    Work closely with the other teams and stakeholders to ensure acquisition goals are met.

    Identify trends and insights, and optimize spend and performance based on the insights.

    Improve the usability, design, content and user experience of client websites to achieve optimal KPIs.

    Evaluate customer research, market conditions, and competitor data.

    Evaluate customer research, market conditions, and competitor data.

    Evaluate emerging technologies and keep the company at the forefront of digital marketing developments.

    Recommend best e-commerce solutions & platforms for clients, and help measure relevant e-commerce metrics to clients stores.

    Requirements

    Bachelor degree in marketing or equivalent related field.

    Must have B2B and B2C company experience.

    3-5+ years of proven experience in progressive acquisition, lead generation, or digital marketing roles.

    LinkedIn Ads, Facebook Ads, Instagram Ads, SFDC, and hubspot experience.

    Media Buying / Google Ads experience SEM, GDN, In App, Youtube, etc...

    SEO basic experience to service performance & lead generation purposes.

    Experience with lead prequalification, list management, and digital campaign management.

    Marketing analytics, email marketing, landing page optimization, and copywriting / editing.

    Startup experience is an asset.

    E-commerce experience is an asset (platforms, funnels, tools & plugins, etc!).

    Positive, energetic attitude, and initiative.

    Strong work ethic.

    Excellent verbal communication and analytical skills

    Excellent project management and planning skills; ability to work independently.

    Able to work comfortably in a hands-on, multi-task, deadline-driven environment.

    Experienced in working with a cross functional team.

    Creative thinker, strategic thinker, problem solver.

    Benefits

    Awesome work environment.

    Unlimited vacations.

    Annual bonus based on meeting certain milestones.

    Annual professional development budget focused on your continuous learning and growth with us.

    Premium medical insurance.

    Work from home policy.

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