VP, Marketing & Research The VP, Marketing & Research will develop and evolve the marketing capabilities across the group.
They will conduct thorough research (quantitative and qualitative) and benchmarking to ensure the bank is well informed and positioned to target the right audience, through the right channels and with the right message.
You will manage a team that will deliver comprehensive and end-to-end marketing support to internal clients such as CIB, International, Subsidiaries, HR, Risk and others.
This role will help to establish and evolve the brand and promote higher profitability and competitiveness. As part of the research to help build the right foundations, this role will collect, analyze and present research and information to stakeholders and external partners to ensure that opportunities are being identified as well as potential threats mitigated to establish, build and sustain a market leading brand.
You will be responsible for the end-to-end management of relationships with our partners and stakeholders. As the senior point of contact for an agency, the VP, Marketing & Research also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of our stakeholders with the execution of creative and operational work.
s marketing and communications initiatives, everything from rebranding, advertising / media planning, employee engagement, creative execution, digital and communications.