Scope and General Purpose of the job
Flexible and versatile marketer, responsible for the growthof our inbound sales channels. Responsibilities include trackingand analyzing the performance of advertising campaigns, managingthe marketing budget and ensuring that all marketing material is inline with our brand identity.
Hands-on experience with webanalytics tools and be able to turn creative ideas into effectiveadvertising projects.
Responsible formaintaining and growing the company s brands within theRestaurants, FMCG & Food Service sectors, in addition tothe company s corporate communication.
Responsible for the development and execution of allmarketing communication aspects, in support of the operations andsales teams in order to achieve the company s targets andobjectives.
Work independently on specialprojects according to agreed timelines and specialrequests
Liaise with the internal teams,agencies, suppliers, aggregators, industry partners and in-housegraphic designers for the implementation of ATL and BTL marketingcampaigns.
Develop strategies and tactics toget the word out about our company and drive qualifiedtraffic
Deploy successful marketing campaignsand own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisitionchannels like content creation, content curation, pay per clickcampaigns, event management, publicity, social media, leadgeneration campaigns, copywriting, performance analysis