To develop, implementand execute marketing and communication initiatives and activitiesfor Al Futtaim Motors including (print, outdoor, radio, broadcast,POS, events, and sponsorships).
KEYACCOUNTABILITIES : Specify the outputrequired from the job. Identify not more than 7 KeyAccountabilities & their performance indicators.
NB-Focuson outcomes, not tasks
Conceptualize, plan, develop and implement strategiccreative briefs and positioning for each brand campaign byassessing target segments, competitor communication strategies andexecutions, brand guidelines, and product information.
Coordinate preparation and execution of all elements ofeach brand campaign for new product launches and events bycoordinating with Logistics, Warehouse, Insurance, CRD, andinternal / external agencies to deliver all assetsrequired.
Coordinate the development of allPOS material, Internal Branding, Print Advertising, Radio, andOutdoor branding required for each brand campaign.
Review, proofread and support the content of thebrand's content calendar as well as a distribution plan.Support in choosing 2 local articles to be implemented in the UAEissue.
Review, give feedback and approve theArabic copy for all brand and car launch campaigns, POS, launches,events, and Beyond magazine.
Coordinate thedevelopment and execution of all branding / event elements - such asPOS materials, Internal Branding, EDMs, and brand campaigns -required for other areas of the business by coordinating with therelevant teams & internal / external agencies.
JOB CONTEXT : Define organizational policy and other factors that have a criticalimpact on the job
The idealcandidate should be an experienced Marketing Manager with a passionfor aftersales and delivering strong innovative / creative marketingcampaigns.
You will join a dynamic and fast-paced environment withan emphasis on collective, collaborative teamwork, and you willgenerate strategies that grow market share and brand’sreputation, improve customer experience and drive growth.
You musthave strong communication and influence skills in order to buildstrong relationships with agencies, cross-functional teams, andthird parties.
One must also be proactive and not afraid to dothings themselves to get things done, and should be comfortable inmaking decisions with limited information and resources.
The candidate must be able to manage, develop, andimplement marketing activities to maximize sales. Analyze brandperformance, brand competitiveness, and product trends in themarketplace and develop strategies based on research and analysis.
Familiar with a variety of marketing concepts, practices, andprocedures. Relies on experience and judgment to plan andaccomplish goals.
Performs a variety of tasks. May lead and directthe work of others, and a wide degree of creativity and latitude isexpected.
QUALIFICATIONS, EXPERIENCE,& SKILLS :
MinimumQualifications and Knowledge
Bachelor’s Degree in Business / Marketing& Experience in working with external agencies, events, PR,and advertising
Excellent written and verbalcommunication skills
Research and analyticalskills
Understanding of thecompany’s current products and future concepts
A willingness to listen
Ability tothink creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes fromexperience in the field
Analytical skills toforecast and identify trends and challenges
Excellent interpersonal Skills
Proficient in Microsoft Office (Word, PowerPoint, Excel)as well as Publisher
Planning and Organizing