Strong understanding of financial metrics andcan make recommendations on how to drive the business based onsales, history & market trends for current and go forwardseasons.
Manage all aspects of the open to buy
Set and achieve targets to execute the seasonalplan, while identifying improvements in otb turn and sellthru
Identify opportunities forecommerce channel to differentiate product range from offlineassortment, trend forecasting and new opportunities
Develop an online merchandise strategy incollaboration with marketing team on seasonal merchandisetheme
Collaborate with the marketingteam on building out calendar to ensure key stories are impactfullyfeatured across all channels
Leadproduct merchandising across the site, including the home page,landing pages, and product catalog; responsible for visuallymerchandising key pages on the site
Optimize commercial focus on landing pages to fulfil actualusers’ demand by defining specific ranking and filteringstrategies in relation to a wide range of traffic
Analyze and evaluate effectiveness ofconversion optimization by investigating on-site behavior,continuously improving results
Collaborate with operations team to plan inventory needs, trackpurchase orders, and chase incremental buys to maximize salesopportunities.
Leverage sales data,web data (Google Analytics) and A / B testing to understand consumershopping behavior and optimize sales and buys
Understand competitive set, including pricing, style& key messaging and uses knowledge to make soundrecommendations for departments