Subsidiary Product Marketing Manager (Sub PMM)
Dubai (MEA-HQ), Dubai, United Arab Emirates
منذ 8 ساعات

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day.

Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do.

In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.

Microsoft is delivering the next generation of intelligent business applications that enables organizations to grow, evolve and transform to meet the needs of their customers and capture new opportunities.

This is a pivotal role in Microsoft’s ability to helping customers realize their digital transformation.

The Biz Apps Business Lead (Sub Product Marketing Manager) for Customer Engagement is responsible for orchestrating planning and execution across marketing, sales, partner, and services to deliver business outcomes, drive internal, ecosystem and market awareness and excitement, and leading local market insight.

The Biz Apps Business Lead is required to have a strong understanding of the business applications industry, their solution portfolio (specifically at a functional technical level) and a deep understanding of customers’ pain points and opportunities.

This role is seen as the voice of the value proposition they represent within the subsidiary as well as the leader and the spokesperson for their solution portfolio.

In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback.

The Biz Apps Business Lead must develop strong partnerships with the segment stakeholders, customer and partner segment stakeholders to lead and execute the fiscal year local priorities.

The Biz Apps Business Lead understands, orchestrates and influences programs, campaigns and marketing activities, and shares insights and result to Corp and other leads WW.

An essential aspect of the role is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners.

The various messages need to be well aligned, with the end goal of supporting a One Microsoft motion. The Biz Apps Business Lead is an ambassador of the overall product brand and Microsoft customer and partner experience.


  • Responsible for driving the business applications priorities, with an expertise on Customer Engagement workloads such as Insights, Sales, Marketing, Customer Service and Field Service.
  • Redefining business processes by delivering the next generation of purpose-built, cloud-based business applications aligning to the One Microsoft and Digital Transformation strategy.
  • Develop deep competitive insights focused on Customer Engagement workloads
  • Establish Microsoft as the Thought Leader in the Business Applications space by building the right partner ecosystem, capturing the mindshare with BDMs through industry relevant business outcomes, engaging with communities and technical influencers and driving adoption of Customer Engagement workloads.
  • Orchestrate the Business Applications Global Engagement Programs (Campaign(s)) and amplify by running additional local activities
  • Product and Planning : 20% of time

  • Own the local product and marketing strategy for driving cloud revenue growth, market share and active usage.
  • Orchestrate the creation of marketing plans and campaign investment decisions based on market opportunity and analysis, partner ecosystem and competitive landscape.
  • Lead targeting for product marketing-owned campaigns and activities, partner with segment / channel teams to prioritize investment decisions for non-product marketing owned activities

  • Conduct local competitive analysis and develop competitive tactics to drive target market share gains
  • Determine a common set of performance indicators for local marketing activities in collaboration with other teams involved (e.
  • g. segment marketing, other business groups)

  • Understands the partner ecosystem that supports their solution portfolio and aligns with partner roles for partner capacity and partner marketing planning
  • Product Evangelism : 30% of time

  • Maintain product knowledge and evangelize the solution portfolio internally and externally to partners, customers, press, and influencers
  • Localize as needed and appropriate solution content such as product bill of materials (BOM), customer benefits, messaging, competitive differentiators, scripts / demos, value propositions and storytelling to business decision makers and technical audiences.
  • Lead product launch activities and contribute to partner readiness and product evangelism delivery and business development

  • Drive awareness of promotions / offers to key stakeholders across sales, partner, marketing and services roles
  • Work closely with corporate, sales and segment teams to develop customer advocacy strategy and stories
  • Program / Campaign Execution : 20% of time

  • Manage Business Applications planning scenarios and engage with key stakeholders (i.e. segment teams, other business groups, central marketing) ensuring successful execution
  • Execute product launches supporting the business applications strategy
  • Actively engage across segment teams and the subsidiary supporting a One Microsoft approach
  • Act as the voice of the field by ensuring timely updates / feedback to corporate stakeholders on product marketing and campaign execution in subsidiary
  • Track and report marketing performance / key performance indicators through standardized marketing tools
  • Business Management : 30% of time

  • Own the end to end business and management of your solution portfolio across segments, drive key perforamnce indicators and scorecard metrics, use the rhythm of the business for business performance reviews and participate in preparation for such reviews and connection meetings as appropriate
  • Develop your local strategy and collaborate with your stakeholders to interpret market opportunity and risk and build appropriate go-to-market / correction of errors plan
  • Deliver key insights and asks to accelerate adoption of products, qualify inhibitors (with recommendations) to escalate to subsidiary leadership team and corporate
  • Actively participate in the worldwide community sharing your insights with your peers
  • Qualifications

    Experience : 5-8 years of product marketing experience in business applications / cloud

    Education : Bachelor’s Degree required, relevant fields of study include Marketing, Business, Computer Science. MBA or Master’s Degree preferred.

    Skills & Knowledge :

  • Evangelist and subject matter expert for product / solution
  • Strong analytical skills and results oriented marketing
  • Technical Background in CRM
  • Marketing or Sales Experience
  • Understanding of line of business decision maker audience and customer engagement solutions
  • Product marketing experience within a consultative solution selling model
  • Excellent verbal and written communication skills
  • Deep customer focus and ability to communicate technical information to non-technical audiences
  • Ability to partner and align cross-segment / subsidiary stakeholders
  • Sales or Business Development experience is a plus
  • Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

    Benefits / perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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