As Regional Whisky Ambassador you will assist in the delivery of any Regional Dewar’s & Malts activation required by markets.
In doing so you will help develop Advocacy as a competitive advantage for Bacardi in the Middle East (Based in Dubai)
Working closely with the brand team and in collaboration with the key markets you will play a critical role in the progression of the brand, providing key inputs as to how to deliver AMEA’s Whisky vision.
You will lead development and implementation of education and advocacy programs for consumers, customers, sales teams, and trade influencers.
In a complex, crowded whiskey market, Whisky Brand Ambassador role is especially critical to accelerating growth in emerging markets and gain the engagement via digital transformation.
ABOUT YOU
You are super creative and digitally savvy with a huge curiosity and an eye for detail. A great collaborator with a positive global mindset and an attitude to get things done.
Not afraid to question the status quo and bring your own process and personality to the role championing the brand in every way.
A self-starter that can work under pressure and deal comfortably with ambiguity.
Responsibilities
Developing and implementing education and advocacy programs for consumers, customers, sales teams and whisky influencers in key markets.
In a complex, crowded whiskey market, Dewar’s brand ambassador role is especially critical to accelerating growth in emerging markets and gain the engagement via digital transformation.
To lead digital brand agenda among trade influencers / whisky communities
To lead the execution Brand Advocacy Strategy
To control execution of the brands experiential platform in on-premise
To align and help localize the brand advocacy agenda with global company strategy
Skills and Experience
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
Digital savvy, personally passionate about whisky, with an inclusive approach and a global mindset
Digital / Social media track-record
Diverse Cultural & Geographical Experience
Passionate about the whisky / spirit world
Multi-functional experience : Innovations, SMM, Trade
Ability to create the digital network (Social) to influence the professional community
PERSONAL QUALITIES SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
Change Agility : You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
You have a growth and learning mindset : ready to test, stumble, learn and apply from experience
Belonging : You have a strong capacity to create a culture of Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness : You have high levels of self-awareness, are reflective and know yourself well,understanding both your own strengths and weaknesses and your impact on others
People Agility : You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer : Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business : by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.
The duties and responsibilities described in the role profile might not be a comprehensive list.
The world s largest privately held spirits company with a great brand portfolio...
