Chief Analyst Market Research UAE Nationals
Roads and Transport Authority RTA,
Dubai
منذ 6 يوم
source : Wisdom Jobs

Role 1 JOB PURPOSE Plan develop and follow up on Marketing and promotional projects activities research marketing budgets and excellence programs to achieve future marketing growth for RTA 2 KEY RESULTS ACCOUNTABILITIES Ensure the implementation of RTA marketing functions and related activities including the marketing research and planning marketing campaigns and all organization event management and the corporate identity Perform marketing Analysis operations planning Media classification analysis devise cost saving exercise covering all marketing mediums and recommend strategies to increase cost savings increase service usage and enhance brand positioning Assist in preparing Budget forecasting and marketing for RTA agencies projects and tasks coordinating with all sections of MCC department assessing pre and post campaign analysis advising strategies online and offline processes navigation analysis marketing plans and monitoring reporting the performance of MCC operations Use sales forecasting and strategic planning to ensure the sale and profitability of products lines or services analyzing business developments and monitoring market trends Assist in selecting products to be displayed at trade or special promotions shows Coordinate marketing activities and policies to promote products and services working with advertising and promotion managers Monitor best practices and indicate ways to enhance new products and services Support the department in excellence programs such as DGEP ERM PMR etc Performs other responsibilities associated with this position when appropriate 3 CRITICAL COMPETENCIES Result Orientation Knowledge Sharing Analytical Thinking Client Orientation Champion Change and Innovation Industry and Global Perspective 4 COMMUNICATIONS AND WORKING RELATIONSHIPS Internal All RTA Agencies Sectors External Government Semi-

Gov Officials Consultants - Media 5 FRAMEWORK BOUNDARIES AND DECISION-MAKING All decisions are overseen by the direct manager Has no rights to take decision by his her own proposal without instruction given by his her supervision Requirements 6 KNOWLEDGE SKILLS AND EXPERIENCE Bachelor degree from a recognized University Minimum 6 years of experience in a similar post in a large and active service organization Knowledge of Marketing management functions systems and procedures knowledge and experience in UAE Marketing and sales Good knowledge of customer groups and marketing research and segmentation Highly analytical thinking with demonstrated talent for identifying scrutinizing improving and streamlining complex work processes Computer-

literate performer with extensive software proficiency covering wide variety of applications Exceptional listener and communicator who effectively conveys information verbally and in writing Resourceful team player who excels at building trusting relationships with customers and colleagues Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects Excellent Business writing skills Problem identification and problem resolution skills Quantitative and statistical skills to review analyze and present data in a format usable by non-

quantitative executives and decision makers Profile Summary : KeySkills : Profile Summary : KeySkills : Company Profile : Since Dubai is one of the fastest growing cities in today s world making the provision of high quality infrastructure facilities absolutely imperative and since providing an advanced transport network for the people of Dubai has been high on the governments agenda which is evident from its initiatives to enhance the public transport facilities and improve roads across the emirate to make travel safer and smoother the Roads and Transport Authority RTA was formed by the decree number 17 for the year 2005 RTA is responsible for planning and providing the requirements of transport roads traffic in the Emirate of Dubai and between Dubai and other Emirates of the UAE neighboring countries in order to provide an effective an integrated transport system capable of achieving Dubai s vision serving the vital interests of the Emirate

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