Marketing Manager
Cassia
Dubai, UAE
منذ 1 يوم
source : Akhtaboot

Job Description and Requirements

Duties and Responsibilities

  • Contribute to the development of a successful marketing strategy, which directly impacts the positive financial growth of the company by coming up with creative ideas and executing them utilizing various marketing channels.
  • Create, plan, coordinate, and execute all digital marketing, including but not limited to, social media, SEO / SEM, email, automation, and paid advertisement campaigns.
  • Maintain and improve the existing website, which positively reflects our ongoing business activities by following our branding strategy.
  • Create marketing content through photographs and relevant videos, editing them, and posting them on various channels
  • Design print media following the brand language of the business
  • Measure and report performance of all marketing and advertising campaigns and efforts, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to reflect the ongoing business activities and align the marketing efforts with the overall business strategy.
  • Have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Support business development and corporate sales by delivering creative ideas and marketing materials to promote the organization's services to other parties.
  • Coordinate and manage third-party vendor relationships to achieve high levels of efficiency.
  • Report periodic status of marketing activities to management.
  • Demonstrable comprehensive experience in marketing for at least 5 years, together with strong business acumen and drive for improving the bottom line
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of utilizing various social media platforms to generate leads and promote the corporate brand.
  • Experience in setting up and optimizing paid advertisement campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up to date with the latest trends and best practices in online marketing and measurement
  • BSc / MSc degree in Marketing or related field
  • Reside in Dubai
  • Must have excellent verbal and written English skills
  • Experience and knowledge of the UAE market is a must
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