Product Marketing Manager
Al Futtaim Group
Dubai, United Arab Emirates
منذ 4 يوم
source : Khaltura

Description :

About the Role : Initiation Phase : Market Intelligence

  • Liase with Brand Teams for
  • Requirements and Market demand for Conversion Models for identified segments
  • Requirements and Market demand / Wish List for Accessory Products for Identified segments
  • Consolidate the Wish List and Analyze with focus for the Universal / Common with demand potential and LCP
  • Pricing Targets analysis.
  • Investigate Other Brands / Region and Aftermarket for :

  • Identifying New Product Opportunities for Customers
  • New Conversion projects to identify Business opportunities
  • New Popular Accessory- Mechanical / Aerokits and Electronic with Key USP’s
  • Availability ,SRP and Discount Structure
  • Prepare Competitive Benchmark report
  • Pricing and Discount Structure for Universal Accessory and Conversion Products- Tinting / PP, Refrigerated and Cargo
  • Identify Key USP’s for Marketing Material
  • Planning Phase : Marketing Plan

  • Review MI feedback to Plan
  • Road Map along with C&A to develop Business Case with Brand Teams
  • Execute Product Launch Process
  • Co-ordinate with Group Marketing Team on Content Development roadmap-Offline and Online
  • Review Content with Management and Deployment Plan-Offline and Online
  • Marketing Deployment Material Readiness and Distribution to dealers
  • Merchandise List Creation Plan for LCP or Major Events for dealers
  • Co-ordinate with CPD for supplier identification and Validation
  • Plan PO to meet LCP and Event readiness timeline
  • DEMO / Display

  • Liase with Brand Teams for Key Accessories for DEMO / Display Units at showrooms
  • Co-ordinate with PDI team for Demo Units Prepration
  • Qualifications : Experience : Min : 5 Salary : Unspecified

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