Planning & Strategy :
Work with the Head of Marketing and Communications to develop and implement a marketing strategy which will drive marketing activities pushing retail & corporate products and services including but not limited to Public Events product suites.
Ensure that the marketing strategy is vetted by the Business Unit Director, ensuring that it is in line with overall strategy for the Business Unit.
Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
Develop marketing campaigns to drive the promotion of retail & corporate products and services in the organisation, including but not restricted to, developing the brief to be sent to agencies.
Responsible for implementing and monitoring the success of the marketing campaigns and recommends improvement opportunities.
Oversees development and implementation of support materials and services for the Business Unit in the area of marketing, communications and public relations.
Work with the relevant contractors to source advertising opportunities and placing adverts in the press - local, regional, national and specialist publications -
or on other relevant media, depending on the organisation and the campaign.
Coordinate the appearance of all company's print and electronic materials such as use of logo, brochures, etc, pertaining to the Corporate
Work closely with the Sales team to ensure that these campaigns are translating into sales.
Works with the Head of Marketing and Communications and Corporate Development and Strategy Director to maintain the integrity of company's brand in all marketing collateral.
Keep up to date on developments in the fields of marketing, communications and public relations in the motorsports industry and use this information to help company operate with initiative and innovation.
Manage contractors / suppliers to ensure quality and cost efficiency and monitor the performance of such contractors / suppliers.
Keep up to date on developments in the fields of marketing, communications and public relations in the relevant industry and use this information to help company operate with initiative and innovation.
Evaluate the marketing campaigns to ensure that it is effective and is in line with the overall marketing strategy for the Business Unit.
Skills and Qualifications
Bachelor Marketing, Sales, Arts or Business Administration.
Minimum Experience :
Over 5-8 years of experience in a similar role demonstrating track record of success in marketing and events management roles.
Job-Specific Skills :
Demonstrated proficiency in developing marketing strategies for large scale events.
Excellent communication and organizational skills.
Adecco Middle East provides recruitment and temporary staffing services across Local, GCC and MENA region.