Develop and Execute strategies and tactics that support the patient through their journey from decision to adherence; ensure it aligns with the strategic imperatives of the brand.
Develop, refine and execute innovative, integrated programs to support the consumer and / or patient.
Development and execution of patient advocacy strategy and programs.
Contribute to the development of consumer / patient marketing promotional materials aligned with launch strategy
Analyzing key market and performance indicators; competitive monitoring
Utilize multiple sources of information (market research, advisory boards, patient ambassadors, stakeholder interactions) to understand the market, identify gaps, and provide solutions to develop strategies and tactical plans.
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