Director of Marketing Abu Dhabi, Abu Dhabi
Verloop
Abu Dhabi, Abu Dhabi, AE
منذ 6 يوم
source : WHATJOBS

Verloop is looking for an experienced Marketing professional with an exceptional track record of success to help lead the company through its next phase of growth.

The ideal candidate will be an execution-oriented and data-driven leader who knows how to listen well and tell a story even better.

This person will be a key driver in Verloop’s growth while building go to market strategies. You’ll work closely with leaders of the Sales, Success, and Product teams to effectively present our products, position our solution against the competition, and tell the Verloop story.

This is a dynamic leader who will also be involved in developing and mentoring an established marketing team.

What You’ll Be Doing :

Leading the team and managing all facets of marketing including digital campaigns, content, website and landing page performance, PR and communications as well as brand and global market development.

Defining, establishing, and continuously improving our lead generating marketing process, benchmarks and objectives to drive awareness, interest and leads through various channels.

Owning marketing performance and data, including attribution and the performance of both paid and earned media as well as the experiments from a multitude of experiments (A / B, MVT, event-based changes, etc) to build a confident understanding of the performance of our marketing machine and to inform insights into areas of ongoing improvement and investment to drive more leads.

Coaching, leading and mentoring our marketing team, building cross-functional skills and relationships both within the marketing team and in partnership with other teams (Sales, Customer Success, etc).

Staying aware of the developments and changes in the industry, competition, and our clients, particularly those affecting channel performance, lead sources and conversion performance.

Recruiting and retaining a high-performance and highly engaged marketing team.

Establishing strong relationships and partnerships across departments and collaborating on solutions that remove roadblocks / barriers to growing revenue.

What We’re Looking For

7+ years of experience spanning marketing, digital marketing, demand generation, and marketing operations.

Strong leadership experience and a mentorship mentality.

Strong analytical skills - able to leverage data into actionable insights to create impactful marketing programs.

Experience with marketing B2B SaaS.

Excellent track record of launching new products with go to market strategies and executing on them.

Ability to work in a growth environment where you’ll be creating the way things are done, not frustrated that it isn’t already laid out for you.

Deep understanding of online and offline lead generation strategies - advertising, earned media, social media, content marketing, email, etc

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