Advertising sales executives direct the activities of advertising sales representatives and teams to ensure effective performance.
Their work description also involves setting sales targets and standards for advertising companies, as well as providing the required motivation and strategy in winning clients over.
As part of their roles, they analyze financial records and contract statistics to determine sales revenue.
They maintain good working relationships with new and existing clients to establish and increase customer base.
Advertising sales executives are also responsible for conducting price negotiations with clients on behalf of an advertising company to ensure favorable prices for both the agency and the client.
As part of their job description, they also proffer expert recommendation to customers on appropriate advert service.
They close sales deals and secure contract approval as well as other important paperwork.
Their roles also include reviewing advertising services to ensure they meet the requirements of the customer.
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