Manager - Media Planning and Strategy
Publicis Groupe
Dubai, United Arab Emirates
منذ 1 يوم

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ( Euronext Paris FR0000130577, CAC 40 , alongside Publicis Communications, Publicis.

Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.

We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry.

We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation.

We believe that focusing on performance and results has the power to transform client business.

Job Description

  • The Media Manager leads the team in pursuing innovative, well-targeted, communication and connection solutions across a variety of media to meet or exceed client objectives & drive business.
  • This includes leading the team in the unearthing of insights to inform the overall plan and resulting tactical activations.

  • Ensures flawless execution on all fronts, including working collaboratively with the Practices on client business.
  • Capable of shaping a full-year strategy and activation strategy for the brand based on brand marketing and business objectives, consumer insights, consumer media behavior, and latest market trends.
  • Is digital savvy and understands TV planning
  • Understands Marketing Mix Modelling (MMM) and Brand Health Trackers
  • Ensures that client relationships continue to be strengthened by the quality of deliverables and client satisfaction with the work

  • Maintains an in-depth knowledge of client business, from current and historical perspectives
  • Able to demonstrate to clients how proposed media solutions will show expected return on investment with the agency.
  • Actively listens to clients and continually identifies opportunities that have the potential to build clients’ businesses and make the company indispensable to clients, and, at the same time, is able to professionally and persuasively push back and redirect clients (saying no ) when necessary
  • Ensures the quality of work for all client deliverables
  • Continually looks for opportunities to improve the group / processes / product.
  • Recognized as media (planning and buying) expert with team and with other groups within the organization
  • Develops process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed clients expectations
  • Leads by example via work ethics, team building approach, attitude and overall collaboration
  • Works closely with the Team Leads to continually assess group members' professional development to determine where group members are along their career path.
  • Proactively communicates performance goals, as well as accomplishments and improvement needs to staff members on a regular basis.
  • Prepares thoughtful, thorough, and timely annual (at least) performance appraisals that consistently and fairly indicate staff members performance relative to expected performance for each position and completes documentation according to established timeframes.

    Effectively and professionally handles performance issues as they occur.

  • Effectively trains and develops media executives / senior executives in agency practices as well as planning and / or buying strategies and execution.
  • Ensures productive working relationships among team members and between agency departments, other agencies, clients and media vendors.
  • Qualifications

  • Bachelor’s degree, MBA is a plus
  • 5+ years of progressive levels of responsibility in media planning, buying, and management
  • Demonstrated business acumen and a track record of success in the media services profession
  • Excellent written and verbal communication and presentation skills
  • Strong negotiating skills
  • Strong strategic media planning skills
  • Proficient with planning tools (Xplan, Zplan, Statex, etc).
  • Solid interpersonal and teamwork abilities
  • Able to build and strengthen client relationships
  • Demonstrated leadership and supervision skills
  • Demonstrated critical thinking and problem-solving abilities
  • Strong analytical abilities
  • Strong command of media research and reporting resources
  • Experience working on an FMCG client is a plus
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