Job Role : Digital Marketing Manager - Retail
Plan, agree, build and execute the brand specific marketing strategies across several channels including mobile app marketing, SEO, SEM, social media, email, affiliate, display, and other innovative marketplaces throughout the web and in E-Commerce.
Determine and optimize brand specific digital marketing budget by channel and market based on exhaustive list of KPIs (e.
g., conversion, CIR, CAC, visits).
Develop the digital marketing goals of revenue, traffic and return on investment.
Lead the implementation of brand-specific service, product, and operational enhancements.
Lead all aspects of direct-to-consumer ecommerce marketing in the areas of Search Engine Optimization (SEO), Paid Search, Email, Affiliates, 3rd party platforms and referring partners.
Develop and execute brand specific marketing strategies across all marketing channels.
Manage day to day execution of digital marketing campaigns.
A minimum of 4-5 years Digital marketing experience within a luxuary retail or consumer goods brand or agency experience working for strong retail brands.
Strong analytical skills and able to understand data
Strong collaboration skills with a colloborative approach to influencing internal and external stakeholders