Insights Analyst
MediaCom MENA
Dubai, United Arab Emirates
منذ 13 يوم

WHO YOU ARE :

  • A data nerd - you are highly comfortable with basic languages (SQL, Python, R, DAX, excel formulas and macros ) and highly rigorous on your work.
  • A business-drive person - you hate building models and dashboard without understanding the needs of the business.
  • A people person - you can easily talk, understand and help anyone in the company.
  • A pragmatic problem solver - Can you take a complex problem, break it down in simple components, think big but start simple?
  • A structured and autonomous worker.
  • A communicator - can you interact with product, engineers, customer success in a simple and succinct way?
  • A Problem-solver - you have a bias for action and are quick to come up with solutions.
  • RESPONSIBILITIES :

  • Construct useful frameworks and analyze data from shopping trips, purchase history demographics, sales data, competitive analysis data, market signals and more to learn strategic insights.
  • Compile and analyze data from multiple internal and external sources.
  • Sleuth to determine patterns and trends that can be communicated externally.
  • Be a SQL expert to help planners and buyers mine data for game-changing learnings about how the clients businesses and industries are moving.
  • Present digestible findings internally and / or with clients externally.
  • Be able to manage a multi-market approach giving insights that live beyond the geographical boundaries of a market and can live in the digital eco-system.
  • Support the new business development team with market insights that can help shape propositions to clients.
  • Develop reports to help planners and buyers stay nimble and make strategy recommendations to inform / affect major clients / brands and operational decisions.
  • Contribute to the analytics toolkit through iterating on analysis methodology and acting cross functionally to generalize frameworks such as attribution modeling and marketing mix modeling
  • Create output that tells the story behind the data to non-technical team members so they can execute more effectively.
  • Ability to understand and develop competitive analysis reporting and transform data set to understandable competitive monitoring reviews with insightly analysis linked to each.
  • Intermediate to advanced understanding of SOV, SOE, Seasonlity, Heat Maps is a plus.

    DESIRED SKILLS & EXPERIENCE :

  • Excellent written and verbal communication skills.
  • Ability to explain technical insights to technical and non-technical groups.
  • SQL, or proven ability to rapidly learn SQL.
  • Advanced proficiency in Excel.
  • Strong critical thinking and analytical skills.
  • Sleuthing and detective ability to find drivers behind the data.
  • Statistical or data modeling background a strong plus.
  • Experience with Tableau or other data visualization tools is a strong plus.
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