Senior Brand Coordinator
Apparel Group
United Arab Emirates, AE
منذ 9 ساعات

POSITION OBJECTIVE

  • The position is responsible for overall brand development and implementation for maximized sales and profit.
  • Strategize for brand penetration and positioning within the region to create brand image in the market.
  • Key Responsibilities : Marketing :

    Marketing :

  • To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
  • To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
  • The above activities will include ATL (above the line) activities and BTL (below the line) activities.
  • To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
  • To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
  • To work on pitch documents along-with the respective brand managers .
  • Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
  • Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
  • Interface and help the brand managers and the ecommerce team for online trade.
  • Continuously look at attractive opportunities for marketing / promoting respective brands.
  • To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
  • To assist respective brand managers or internal marketing team on logistics side during events and promotion.
  • To share all information related to the business with respective line managers when required.
  • To work and plan annual marketing budgets along-with respective brand managers.
  • Work with the store and respective brand managers for photo shoots.
  • Responsible for in store media i.e. music and videos.
  • Qualifications

    Graduate OrCandidate with Relevant Experience

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