The position is responsible for overall brand development and implementation for maximized sales and profit.
Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities : Marketing :
To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
The above activities will include ATL (above the line) activities and BTL (below the line) activities.
To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
To work on pitch documents along-with the respective brand managers .
Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
Interface and help the brand managers and the ecommerce team for online trade.
Continuously look at attractive opportunities for marketing / promoting respective brands.
To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
To assist respective brand managers or internal marketing team on logistics side during events and promotion.
To share all information related to the business with respective line managers when required.
To work and plan annual marketing budgets along-with respective brand managers.
Work with the store and respective brand managers for photo shoots.
Responsible for in store media i.e. music and videos.
Graduate OrCandidate with Relevant Experience