As the Franchise Manager Medsurg, you will partner with the EEMEA Leadership Team, Central Marketing Team and Regional Marketing Teams in order to enhance our market share, reputation and awareness of Medsurg within the EEMEA region.
Responsibilities and accountabilities : Portfolio Management :
Prepare & implement the roll out of region specific franchise for the key markets within EEMEA in line with the Franchise Strategy
Work with the Regional Product Managers to implement the roll out of region specific franchise strategies for the key markets within EEMEA
Align regional tactics & with corporate PLCM strategy
Actively manage & assist pricing & margin management across all regions
Orchestrate coordinated product launches in country
Provide support for the long term franchise product plans for the key regions in EEMEA
Provide technical expertise with respect to specified product area. This includes product knowledge, sales volume and trends, cost and margin information.
Partner with RAQA for product launch plans
Marketing Budget Responsibility :
Responsible allocation of financial resource across EEMEA
Manage investment in focus countries
Allocate & manage the inventory and demonstration equipment
KOL Management :
Take the lead in developing EEMEA KOL’s for the franchise
Understand & feedback on key customer trends & competition trends
Coordinate the HCP academy plans & execute in line with the power brand strategy
Product Management Coordination :
Provide bi-monthly communication with the local PM’s & sales support teams in the focus countries
Facilitate the annual product planning process for the franchise
Establish relationship with the Global Marketing Department and produce reports on request and forward any territory information regarding Stryker products in the division
Develop relevant skills and knowledge by attending courses or make sure the needed knowledge is retained within the company
Update on legal changes and or requirement on an ongoing basis
Work with EEMEA Education Co-ordinators to manage the external educational offering across franchise and to ensure this offering is in line with marketing plan and marketing budget.
Prepare EEMEA KOL contracts in conjunction with compliance officers for EEMEA events
Plan conduct and manage EEMEA professional education courses
Academic qualifications & relevant prior experience :
Degree in Business, Marketing, (training design / delivery) or related discipline advantageous
Experience in sales training, surgical training or project management with clear progression in terms of responsibilities and scope of roles.
Demonstrated experience in KOL management.
Demonstrable leadership qualities.
Key strengths / personal attributes for the role :
Strategic and analytical thinking abilities
Ability to interact, influence and partner with sales and marketing groups across countries and cultures.
Excellent communication skills with proficiency in spoken and written English.
Ability to move others to take action
High level of trust and integrity
Hands-on ability to implement swiftly and effectively by taking ownership and accepting responsibility.
High ethical standards and integrity.
Work From Home : NoTravel Percentage : Up to 50%