The role of the content and programming department is to develop and align content across the site that provides an engaging and fun experience for visitors at the Expo 2020.
The role of the programming team specifically is to identify and secure events during the six-month period that delivers the promised experience for different types of visitors and their journeys.
The role of the Director Health and Happiness is to deliver a world-class health and wellness events and visitor experience for Expo 2020.
This includes developing an integrated health & wellness events strategy that includes gastronomy, sports, and wellness events.
The director would oversee the curation of the Expo owned events, co-curation opportunities and licensing of the 3rd party events to be implemented at the Expo site.
Main responsibilities for this role include :
Collaborate with the larger programming team to develop exceptional events in the health and wellness space that generate visitor engagement and repeat visitation opportunities for Expo 2020;
Develop an overall strategy for health and wellness events to be hosted during the Expo period including gastronomy (e.
g. Food festivals, MasterChef series), sports (participation and elite) and community wellness events (e.g. Yoga). The overall strategy should take into account the programming calendar, visitor numbers and profiles and available venues / public spaces;
Keep up to date with the gastronomy, health, wellness events, trends & ideas. Ensure the Expo Owned events are exceptional in ideas and execution;
Develop a robust external stakeholder network including public / private sector entities, relevant experts and influencer in the area;
Identify new events that Expo 2020 could be developed (Expo Owned Events) in the health and wellness spaces to be hosted during Expo 2020;
Attract UAE based and international events that could be licensed to run at the Expo 2020 site. This would involve working with various event owners and presenting them with a business case to host these events on-site;
Develop a clear commercial plan for the new and existing events to be hosted at the Expo 2020 including clear deliverables, KPIs, budget and resources required.
10+ years of relevant experiencen as well as :
A Bachelor’s Degree holder in a related field;
Experience in gastronomy related events and work experience in the f&B industry;
Experience in creating new events or developing new business in the events industry;
Experience of end-to-end events delivery;
Excellent analytical and communication skills;
Attention to detail and follow-up a must;
A strong track record of delivery;