The role of the Programming department is to identify and secure Expo 2020 related events during the six-month period. This should take into consideration the different visitor types and profiles, as well as the associated visitor journeys.
The role of the manager MICE is to attract and deliver a world class portfolio of MICE events at the Expo 2020 COEX venue.
The role would work closely with the director to develop and execute a successful sales strategy for the MICE events.
Main responsibilities for this role include :
Achieve the set target for the number of MICE event days and the visitor numbers set for the COEX Expo 2020 venue;
Develop an overall strategy for the MICE events to be hosted during the Expo period aimed at the business visitors and considers the overall programming calendar, visitor numbers and profiles and COEX venue specifications;
Working collaboratively with the team formulate overall product and sales strategy, pricing, and business case for hosting the UAE based and international MICE events at Expo 2020;
Attract UAE based, and / or international MICE events that could be licensed to run at the Expo 2020 site. This would involve working with various event owners and presenting them with a business case to host these events on-site;
To build solid relationship and network with key members of the travel trade, MICE end-users, tourism authorities, and other key stakeholders;
Work with the marketing team to develop collaterals and presence at key events to market the value proposition for COEX venue.
5+ years’ experience in the MICE industry as well as :
A Bachelor's Degree holder in a related field;
Experience in new business development in the events industry;
Minimum of 6 years of relevant experience;
Excellent analytical and communication skills;
Attention to detail and follow-up a must;
A strong track record of delivery.