At Jumeirah we are committed to encouraging and developing our colleagues, in a world class environment. We value diversity and equal opportunity, employing over 14,000 colleagues from over 140 different countries including locations in Asia Pacific, CIS, Central Asia, Western and Eastern Europe, Africa and the Middle East.
Jumeirah Al Wathba Desert Resort is a luxury desert resort located 50km to the south east of Abu Dhabi in the Al Wathba District (40 minutes’ drive form Abu Dhabi).
It consists of 103 keys in total which consist of 90 Guestrooms and 13 Villas, restaurants and bars, conference and meeting facilities, Talise spa and leisure facilities.
About the role
An exciting role has arisen for Marketing and Communications Manager to join the Pre-opening team at Jumeirah Wathba Desert Resort.
In this role you will be responsible for effectively and efficiently developing the launch and post launch marketing and communications strategies and initiatives for driving Rooms and F&B business (on and offline).
You will also manage the naming and positioning of the new opening hotel and all outlets, ensuring brand identity creation, operational collaterals and launch campaign concepts are implemented.
You will manage the pre-opening and operational budgets for all new proposed hotels as well as actively monitor, guide and implement Jumeirah brand standards implementation, alignment / compliance within the new hotel openings.
Your key responsibilities will include :
Develop an annual marketing and strategic budget plan for Jumeirah Al Wathba Desert Resort in cooperation with the Regional Marketing Director, that includes, Channel strategy, CRM, Loyalty, Partnerships & Digital marketing
Proactively interact with pre-opening Sales and Revenue teams on development and deployment of direct channel marketing programs that support acquisition and retention tactics
Work directly with hotel and regional sales & revenue colleagues to develop direct marketing initiatives that measurably impact room revenue and drive incremental revenue from business extensions including spa, retail and F&B
Interact with the Regional MEASA Marketing, Sales & Revenue teams as well as the General Manager for wider campaigns and hotel based marketing activities
Work closely with the hotel and brand PR teams, Brand Digital, CRM, Loyalty marketing teams to ensure support of brand performance, VSG and brand marketing & PR strategies
Interactions with preopening hotel, operations colleagues for any wider marketing opportunities and ensure smooth coordination of campaigns
As a Brand champion, ensure hotel alignment with Jumeirah Brand Strategy; this includes bringing the Jumeirah brand to life among regional colleagues and customers alike
Initiate competitive and customer insight projects to help support any direct business opportunities and revenue generating, product / service innovations.
Work with Group e-commerce and distribution team to develop regional wide innovative / profitable digital Rooms, Loyalty, Partnerships and F&B marketing strategies
Support partnership marketing relationship to launch regional specific Rooms and F&B campaigns
Coordinate multi property seasonal rooms, F&B and spa offers from a creative, media and activation perspective
Support the Jumeirah Al Wathba Desert Resort with a robust marketing launch campaign and execute and deliver all operational collateral support
Follow up and investigate on market trends and new promotional activities in order to stay the leader in the respective markets
Fully support recruitment and talent development of Marketing pre-opening teams as well as manage, motivate and support training activities
In order to be considered for this role, you should have the following :
Technical understanding of photography, film, rich media
Market planning, Project management, basic accounting , strong negotiation skills and clear understanding of ROI analysis
Proficiency in new media / digital marketing and distribution
Analytical focus with strong quantitative & budget management skills
Lead and develop high performance teams
Min 5+ years hotel / regional marketing experience in a similar role
Outstanding verbal and written communications skills and the ability to persuade others to consider a different point of view.
Excellent interpersonal skills with the passion in team building and motivation
Strong knowledge of all media forms, consumer research and marketing campaign development / management.
Creative and a critical trained eye for creative review
Multiple language skills including Arabic (desirable)
About the Benefits
This position offers a highly competitive salary and package.