Job Description and Requirements
Job description / Role
The Digital Marketing Specialist will oversee the digital marketing strategy for the company.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Design and implement Email marketing campaigns using MailChimp tool to maintain good relationship
Develop and implement SEO strategies to achieve high organic ranking on the search engine .
Research and implement search engine optimization, search engine marketing, Develop and implement link building strategy
Monitor & Generate traffic, conversions, keyword rankings and reports
Perform ongoing keyword discovery, expansion and optimization
Develop keyword stats, search engine rankings, keyword suggestions, and keyword placement
Research high volume keywords through keyword planner to update anchor text, title tags, and descriptions
Review industry-standard bid management and SEO software & Oversight and management of onsite and offsite SEO resources
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Degree in Marketing.
Experience managing PPC, SEO and Affiliate programmes.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in e-commerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role