Digital Marketing Specialist
BAC Middle East
Sharjah, UAE
منذ 7 ساعات
source : Akhtaboot

Job Description and Requirements

Job description / Role

The Digital Marketing Specialist will oversee the digital marketing strategy for the company.

Duties

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Design and implement Email marketing campaigns using MailChimp tool to maintain good relationship
  • Develop and implement SEO strategies to achieve high organic ranking on the search engine .
  • Research and implement search engine optimization, search engine marketing, Develop and implement link building strategy
  • Monitor & Generate traffic, conversions, keyword rankings and reports
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop keyword stats, search engine rankings, keyword suggestions, and keyword placement
  • Research high volume keywords through keyword planner to update anchor text, title tags, and descriptions
  • Review industry-standard bid management and SEO software & Oversight and management of onsite and offsite SEO resources
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Requirements

  • Degree in Marketing.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Experience in e-commerce, SEO, PPC, Email marketing, and social media.
  • Previous experience in a similar digital marketing role
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