Arabic Language Specialist
InterContinental Hotels Group
Dubai, DU, United Arab Emirates
منذ 6 يوم

Description

Arabic Language Specialist Marketing Shared Services

Based in Corporate Offices in Dubai

We have a purpose to create Great Hotels Guest Love through delivering our brand promise of True Hospitality for everyone.

We know there’s no one quite like you, your talents, dreams and interests make you who you are and that’s what we want at IHG.

The Marketing Shared Services Team are searching for a pro-active Arabic Language Specialist to join their team. You’ll be working alongside a fantastic team and join one of the biggest hotel companies in the world at our offices in Dubai.

Does this sound interesting? If so, read on!

Who are we?

You may not have heard of IHG, but the chances are you aware of our brands! IHG is one of the largest hotel companies in the world, with a family of brands including InterContinental, Holiday Inn and Crowne Plaza.

We believe the culture at IHG is unique as it’s created by our People and founded on strong values. These values are our Winning Ways and they are a set of beliefs and behaviours that are important to us and our customers that’s one of the reasons why we’ve been certified as a Top Employer UK 2018 by the Top Employers Institute.

The role :

This role is predominantly focused on supporting transcreating (translating, validating and localizing) Global marketing campaign messages from English into Arabic.

This can also include copywriting Arabic from a brief.

The Arabic Language Specialist will ensure that messages are aligned with marketing strategies that fit IMEAs market needs.

You will create positive and engaging Brand-to-Brand and Brand-to-Consumer facing messaging in Arabic meeting the brand s tone of voice across all IHG brands.

The Specialist may moreover be involved in a wide range of the different forms of marketing activities, including creating and / or translating Arabic content on web, social, mobile, e-

mail communications and local hotel marketing.

Key responsibilities :

  • Create appealing marketing messaging in Arabic in agreement with Marketing Shared Services team
  • Maintain the IHG Arabic style guide for internal and external bodies to follow for Arabic translations
  • Evaluate and maintain brand websites, social profiles, upholding an excellent guest booking experience in Arabic
  • Localise and validate Middle Eastern and Global marketing campaign messages from English language into Arabic and / or copywrite in Arabic from a brief
  • Input to Email marketing and Social Media content and community management on Arabic profiles
  • Market Input : Utilising local market knowledge, provide language insight and input to make sure that all marketing messages locally relevant to Arabic speaking target groups
  • Imagining, recognising and executing integrated campaign ideas
  • Maintaining a good working relationship with all marketing colleagues
  • Required skills and qualifications

  • Degree level education,
  • Ideally 2-3 years’ copywriter / marketing elements
  • Fluent Arabic language speaker with previous experience in copywriting and translations from English into Classical Arabic
  • What we’re looking for :

    The successful candidate should have excellent writing and editing skills, creativity and the ability to think creatively and communicate ideas / messages through words.

    You will have the energy to get results in a fast paced, dynamic business that thrives on innovation

    You will have an exceptional understanding of the different tone of voice styles for different brands that appeal to Arabic speaking target groups.

    You will have experience within Digital Marketing and have reviewed Arabic digital customer journey online, translated web content, managed social media profiles content and community management in Arabic.

    The ideal candidate will have strong organisational skills with the ability to work on multiple tasks simultaneously and effectively juggle different areas at the same time to meet tight deadlines.

    Why work for IHG?

    At IHG, you enjoy a competitive financial and benefits package which will include healthcare support and hotel room discounts.

    But most of all we’ll give you room to be yourself!

    Hit apply if you think you have the skills we’re looking for!

    Qualifications

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