Marketing Manager
Taylor & Francis Group
Dubai
منذ 7 يوم

Key responsibilities :

Planning, budgeting and implementing effective event marketing campaigns based on analysis of previous events

Drive sponsorship and delegate revenue through all online and offline channels, with a key focus on digital channels. You will work closely with digital team on strategy, budgets and implementation of paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)

Ensure content and campaign plans and activities are fully integrated.

Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout

Identify data acquisition strategy to grow the existing databases

Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to event budget

Work closely with the telesales function within the business to drive delegate revenue

Regularly review campaign analysis to ensure that the target ROI, response rate and CPA are achieved

Work on content such as blog posts, whitepapers, interviews and reports for trainings

Social media management managing social platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube and Google+

Prepare KPI reports for Head of Marketing

Key Performance Indicators

Timelines are adhered to for all campaign activities

Delegate and sponsorship revenue, visitor numbers and audience per event

Digital audience metrics

Knowledge and Experience Required for the Role

Proven track record of delivering digital campaigns and working in a B2B environment generating leads for 3-4 years, with ideally conference / exhibition experience

Formal marketing qualification or certificate, and / or degree level education or equivalent

Must be goal oriented, flexible, and creative under pressure - often while juggling several projects at once and under budget constraints

Communicate effectively with all technical partners, key stakeholders and team members

Possess experience managing customer and client relationships at the highest professional level

Eye for detail and great organisational and time management skills

Enjoys a challenge and finding solutions for problems

Passion for communication and technologically adept with regards to digital channels, social media, website and trends

A drive to improve and do things better

A willingness to do a variety of related job duties

Awareness of content marketing with an eye for spotting content generation opportunities and an eye for the original

High level of copywriting skill, with an exception level of attention to detail

Arabic speaking

قدِّم طلب ترشيحك
قدِّم طلب ترشيحك
بريدي الالكتروني
بالنقر فوق "متابعة"، عطي نيوفو الموافقة على معالجة بياناتي وإرسال تنبيهات البريد الإلكتروني لي، وفقًا لسياسة الخصوصية الخاصة بنيوفو. يمكنني إلغاء اشتراكي أو سحب موافقتي في أي وقت.
واصل
استمارة الطلب