This role will be a 6 month Fixed Term Contract
Develop strategies and campaign plans, proactively suggesting ideas and improvements to clients, contributing to both clients and Aimia objectives and exceeding client expectations
Ensure Campaigns are planned effectively
Develop and deliver quality campaign briefs to internal and external stakeholders with appropriate sign off.
Liaise with Campaign execution teams to ensure that they will be able to manage the workload without any drop in quality
Monitor delivery of campaigns from beginning to end , following QC across all areas, and following campaign management processes
Manage the post-campaign analysis
Managing campaign budgets and estimates
Help to develop and maintain a set of campaigns quality standards and best practice , backed up by research, results and shared knowledge
Help to develop and maintain operational best p ractice case studies , including : campaign objectives, metrics, application of best practice techniques and testes, and response and conversion rates
Monitor competitor and best of breed direct marketing campaigns activity and make recommendation to improve Aimia’s campaign execution and to ensure that Aimia’s campaigns remain innovative and at the front of best practice / new technology
Essential skills and experience :
Minimum 5-10 years relevant experience in marketing predominately gained within the delivery of campaign and an understanding of loyalty marketing.
Experience with an emailing solution (ExactTarget, Silverpop, Pardot, Adobe or similar)
Understanding of and experience working in SMS and digital DM particularly in campaign implementation, management and reporting.
Strong project management skills and a capacity to implement / improve processes
Ability to manage and prioritise multiple tasks at once.
Superior verbal, presentation, and written communication skills .
Effective interpersonal and negotiation skills .
Adaptive to changing business needs and the ability to work in a variety of different business situations.
Experience in customer service management and process development.
Ability to maintain good working relationship with the client and internal teams
Useful characteristics include :
Excellent business presentation.
Flexible and adaptable to changing environments.
High energy, enthusiasm and a positive attitude.
Self motivated and ability to work unsupervised over extended periods.
Positive and can-do attitude
Ability to prioritise work under pressure, as well as a high level of judgment.
Ability to accept direction and suggestions for personal development.
Ability to take ownership of issues and seek the maximum resolution path
Ability to escalate / seek assistance at the correct times.