POSITION : Channel Category Sales Development Manager (CCSDM)
DIVISION : Dairy
LOCATION : Dubai, United Arab Emirates
To adapt category strategies to country needs, drive / manage them across channels / customers, and follow through on the execution of category / brand plans to achieve set KPIs.
Responsible to ensure that category volume / value and Real internal Growth are achieved by country within category allocated budgets
Translate Market category & brand objectives into country / channel category objectives in coordination with the sales teams while understanding and analyzing the Integrated Commercial Plan Process : Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities (OSTA)
Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities.
Based on shopper observation, recommend actionable in store solutions within the trade channels.
Lead the Monthly Sales Review process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
Ensure effective new product launches and / or line extensions on a country level through the implementation plan andorganizing category roadshows / presentations for the sales teams
CCSDM is jointly responsible (with the Brand Manager) for defining and optimizing Delegated (PFME) Product Fixed Marketing Expenses strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending
CCSDM is jointly accountable (with Channel Managers / Key Account Manager’s) for defining and optimizing Total Trade Spend (TTS) strategy and allocation, annual budgets and investment at a country level.
CCSDM is required to track the TTS on monthly basis by activity and ensure optimal spending
Bachelor’s degree in Business Administration
Strong trade experience
Demonstrates strong analytical skills, enthusiastic about reading numbers and building an action plan
Detailed Oriented and organized
Demonstrates the ability to work in a challenging environment
Bilingual English & Arabic
We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.