Summary of Responsibilities :
Reporting to the Director of Sales & Marketing, the Digital Marketing Manager will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels.
Develop and execute annual E-Marketing plan including :
Online distribution management
Database Acquisition and e-mail campaigns
Search engines’ optimization / marketing activities
Tracking, analysis and control
Preserve brand standards and price consistency across all online distribution channels.
Gather and analyze intelligence on markets' threats and opportunities.
Manage various e-tools. For example : eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
Build a destination-focused web strategy.
Manage strategic alliances with online travel agencies.
Stimulate support and development of the online strategy within the hotel.
Additional tasks as necessary depending on business needs
Strategic thinker and decision maker
Passionate about the digital world, self starter and Fast learner
Familiarity with Content Management systems.
Basic html knowledge an asset
Comfortable working with photo-editing software; Photoshop for example
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization / marketing practices also an asset
Visa Requirements : Please note that you must be eligible to live and work in Dubai. We will assist successful applicants with the visa process and provide flights and accommodation.