Digital Marketing Manager
FRHI
Dubai, United Arab Emirates
منذ 1 يوم

Summary of Responsibilities :

Reporting to the Director of Sales & Marketing, the Digital Marketing Manager will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels.

  • Develop and execute annual E-Marketing plan including :
  • Online distribution management

    Database Acquisition and e-mail campaigns

    Search engines’ optimization / marketing activities

    Mobile marketing

    Tracking, analysis and control

  • Preserve brand standards and price consistency across all online distribution channels.
  • Gather and analyze intelligence on markets' threats and opportunities.
  • Manage various e-tools. For example : eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
  • Build a destination-focused web strategy.
  • Manage strategic alliances with online travel agencies.
  • Stimulate support and development of the online strategy within the hotel.
  • Additional tasks as necessary depending on business needs
  • Qualifications :

  • Strategic thinker and decision maker
  • Passionate about the digital world, self starter and Fast learner
  • Familiarity with Content Management systems.
  • Basic html knowledge an asset
  • Comfortable working with photo-editing software; Photoshop for example
  • Familiarity with Google Analytics or other web analytics tools and metrics
  • Past experience purchasing online display advertising and coordinating online campaigns
  • Knowledge of search engine optimization / marketing practices also an asset
  • Visa Requirements : Please note that you must be eligible to live and work in Dubai. We will assist successful applicants with the visa process and provide flights and accommodation.

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