More about AIMIA and what we do
Loyalty management is the process of identifying, understanding and influencing best customers in order to build sustained, reciprocal and meaningful relationships that increase profits and drive long term enterprise value.
We are AIMIA and it is our vision to be the recognised global leader in loyalty management.
Across our global enterprise we offer a full suite of services delivered through three loyalty service streams :
Coalition Loyalty designing, building and managing multi-partner and shared currency loyalty programs around the globe
Proprietary Loyalty designing, building and managing strategic business and customer loyalty programs for individual clients around the globe
Loyalty Analytics collecting, analysing and deriving actionable insight from customer data to deliver measurable marketing ROI for clients and partners around the globe
AIMIA has proven experience in partnering with clients to deliver leading proprietary loyalty programs across the region.
Our proprietary loyalty service experts design, launch and operate new client programs, re-launch, refresh and operate existing client programs and bring our digital, mobile and analytical expertise to bear on behalf of clients.
As we continue on our journey to realise our vision to be the recognised global leader in loyalty management, we are actively building out our capability to offer increased services across the loyalty analytics and coalition loyalty streams.
What is the focus of this role?
To provide data analytics and customer insight support to AIMIA’s clients and Marketing teams.
Responsibilities include :
Which business drivers have the biggest impact on customer relationship strength and business results?
What KPIs really matter to the client’s business?
How can AIMIA track these KPIs on an ongoing basis?
Determine which customers to target for marketing campaigns using techniques including statistical clustering and value based segmentation
Predict when and what customers will buy and redeem
Identify types of customer promotions required to enable upsell, engagement, recognition and win back
Track client KPI performance
Track member quality and migration
Track effectiveness of promotions
Essential skills and experience :
A highly motivated individual with an interest in data-driven marketing insights
Prior experience using SAS or R or a similar tool
SQL knowledge would be advantageous
Strong Microsoft Excel & PowerPoint skills
A minimum of 6 years of analytical working experience
Prior experience leading analytical projects and accounts is preferred
CRM & Marketing knowledge
Useful characteristics include :
Quantitative and comfortable working with large amounts of data
A self-starter with analytical astuteness, able to work with tight deadlines
Significant client contact and presentation aptitude
Team player who can work in a cross-functional environment
Good verbal and written communication skills along with high attention to detail
Ability to provide recommendations based on analytical findings
What is success in the role?
Deliver insight and meet tight deadlines
Deliver on account specific KPIs and program performance targets
Why would you not take the role?
Not looking to be a deep-dive analytics expert
No interest in developing your statistical software skills
Not interested in detail and prefer to focus on the big picture
Why would you take the role?
Looking for analytical experience within a growing global organisation
Love data and deep dive exploratory analysis
Have a passion for marketing & customer analytics
Enjoy working with statistical software
Want a mix of technical analytics and client management
Enjoy internal and client interactions
Take satisfaction from seeing your recommendations implemented by our clients