Brand Manager
DANONE
Dubai, DU, AE
منذ 29 يوم

AEF - Nutricia Middle East DMCC, a subsidiary of Danone, is looking for Brand Manager based in United Arab Emirates (AE) Dubai.

Danone is a global food company holding top positions in healthy food through its four businesses : Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition.

Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success.

It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

PURPOSE OF THE ROLE

Based on a thorough understanding of the consumer, the brand, its market and competition, the brand manager is expected to recommend and execute a strategy and action plan to that aims to grow the category to drive business growth.

The brand manager is also expected to govern and drive the brand innovations from brief to execution.

  • By ensuring clear understanding of the drivers and inhibitors of the brand performance
  • By cooperating closely and constantly with the cross-functional teams
  • By driving excellent execution of the agreed support plan & recommending amendments to the plan as appropriate to drive stronger performance
  • By identifying new opportunities to drive the portfolio innovations through a clear understanding of the consumer, competition and trade.
  • BUSINESS CONTEXT & KEY CHALLENGES

  • Key role in building and driving category growth
  • Critical to support Senior Brand Manager in building and driving the innovation process for the brand in Middle East
  • Ability to understand key drivers of portfolio performance short & long term
  • Annual plan, but constantly revising to drive business performance
  • Need to enroll and align multiple partners to ensure ability to deliver excellent execution on time & on budget in line with Healthcare Nutrition strategy
  • Strategically utilize various digital platforms to target the increasingly digital native consumer
  • KEY ACCOUNTABILITIES

    Develop & drive strategy for category growth :

  • Develop communication plans to most effectively reach and drive consumer behavior
  • Ensure agreed plan execution in most appropriate channels on time & on budget
  • Continually monitor performance of key communication channels. Recommend plan modifications to optimize performance against objectives.
  • Manage process & approvals to ensure timely & on-budget execution.
  • Monitor E & report portfolio performance optimize forecast on monthly basis.
  • Analyze effectiveness of executed plan & competitor activity, derive learning and recommend plan modifications to optimize performance against objectives.
  • Agency Management Build strong, productive relationship with agency partners to ensure excellent proposal and delivery against strategy and agreed activity objectives.
  • Drive Brand innovations :

    Identify portfolio opportunities and drive innovation process through a clear understanding of the consumer, competition and trade.

  • Project management of innovation Openway process, and owner of the innovation on innovation portal.
  • Responsible for aligning of all stakeholders and driving Gate change requests
  • Cross-functional team management working closely with supply chain, regulatory, finance and medical teams
  • Competitor analysis - tight track on what the competitors are doing nationally when it comes to the innovation streams (Pricing, Positioning, Promotions, Distribution, Messaging, etc) and to understand their ranges.
  • Analysis of their levels of activity by city and where their focus is.

  • Support in Tracking of the A&P budget - consumer, medical and trade
  • ROI analysis on any A&P spends
  • Consumer / HCP intelligence and insight
  • KEY PERFORMANCE INDICATORS

  • Achievement of share, volume and brand health targets vs. the objectives and project timely delivery
  • Smooth and timely progress of innovations identified as portfolio opportunities
  • Close Communication and interaction with internal stakeholders (Sales, Medical, Trade, Finance, SC and Insights) and external partners (Global marketing and aligned agencies) and ensuring constant knowledge and understanding of the vision progress
  • Accurate and efficient management of A& P allocation
  • CANDIDATE REQUIREMENTS :

    Education : Degree or relevant qualification preferably in marketing or business / economics.

    Experience / knowledge required :

  • Fluent in English and Arabic
  • Excellent M.S Skills ( Excel PowerPoint) and Power Point
  • 4-5 years experience as Brand Manager in a comparable company
  • Experience of reaching consumers via digital channels
  • Middle Experience is a plus
  • Soft Skills :

  • Strong thinking and analytic skills
  • Excellent presentation skills - written, verbal and presentation
  • Project leadership (in a cross functional environment)
  • Team player
  • Cultural savvy and sensitivity.
  • Energetic, enthusiastic, full of curiosity and desire to learn.
  • Good understanding of brands and ability to understand consumers, highly numerate and able to work with people at all levels of an organization.
  • Entrepreneurial : Recognizes and seizes business opportunities
  • Consumer orientation : enabling the business to serve the consumer.
  • For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?

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