Summary of Responsibilities :
Reporting to the Cluster Director of Communications & Marketing, responsibilities and essential job functions include but are not limited to the following :
Develops and actions a realistic and approved annual Public Relations / Marketing Plans that represents our entire product.
Maintains a current and accurate photo library.
Attends relevant functions, events or receptions with a view to positively promoting our properties’ events or products.
Prepares monthly and ad-hoc reports on the effectiveness of Public Relations / Marketing.
Liaises with Fairmont DRO and carries out Public Relations / Marketing activities as requested by Fairmont.
Ensure that all projects, expenses etc. are in accordance with the budget, which shall be submitted and approved in advance of the commitment.
Copy write and proof reads all English copy, for all marketing material and collateral final approval required by the Cluster Director of Sales and Marketing.
Continually develops and maintains a stock of accurate, informative and creative ad-hoc press kits.
Assists in procurement of sponsors for events and activities.
Attends the daily morning briefing.
Carries out other additional duties from time to time as delegated by the hotel management.
Plans and executes sales calls independently to media houses and established networks. A minimum of 6 calls per week are required.
Hosts customer focus groups to promote new and existing products.
Actively entertain key individual potential clients and media.
To monitor advertising and provide feedback to agencies on positioning and appearance.
To bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
To co-ordinates mailings as stated in the marketing plan.
To keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
To review daily, weekly or periodical press publications for either positive or negative articles written about the Hotel or the Company and take all necessary forms of action to develop positive responses.
To communicate any special events related to business or staff achievements in order to maintain a pro-active image of the hotel within local and international press and other forms of media.
Minimum 2-3 years of experience as a Marketing Executive or an Assistant Manager in well-known hospitality chain.
Computer literate in Microsoft Window applications and other relevant computer applications required (design, video editor, photo editor, etc.)
University / College degree in a related discipline required
Excellent communication skills, both written and verbal required
Strong interpersonal and problem solving abilities
Highly responsible & reliable.
Arabic speaker would be an added advantage.
Visa Requirements :
Please note that you must be eligible to live and work in the United Arab Emirates. We will assist successful applicants with the visa process and provide flights and accommodation .