The Marketing Communications department handles all aspects of brand management, marketing collateral, promotions, social media, creative content and communications (including internal, external, public relations and media relations).
The department outsources a number of activities to external agencies, managing those relationships and briefing them on work required.
The Assistant Social Campaigns Manager will be responsible for developing paid media campaign road-maps including setting budgets & KPIs for conversion, content promotion, as well as audience growth purposes.
The main responsibilities for this role will include :
Developing robust paid media plans for Social based on strong understanding of campaigns objectives and KPIs;
Monitor live ads on a daily basis to measure performance and optimize;
Establish a reporting mechanism with Digital Analyst that showcases our performance for both Always-on and Campaign-based activities and performance;
Work closely with the Social HOD to manage relationships with social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat and work closely with them on all Expo2020 campaignsOperational Responsibilities;
Work closely with Marketing and the Social HOD on campaign performance and providing insights with recommendations, while identifying trends & perform A / B experiments during campaigns to optimize spend, targeting & performance based on insights;
Perform competitive reviews and update team on what is trending across the industry, and what is working outside the industry;
Coordinate budget management, transfer and tracking with various functions across the business.
5+ years experience in Analytics, Data Science or a relevant discipline including :
A College / University degree in the relevant fields mentioned above;
Able to demonstrate strong planning and organization skills relating to Social media campaigns;
Strong experience working on Social Ads Manager platforms such as Power Editor, Facebook Ads Manager, Snapchat Ads Manager and Twitter Advertising;
Previous experience in bidding and ads optimization techniques;
Facebook Blueprint qualification;
Strong communication skills & Twitter Flight qualification;
Able to demonstrate strong planning and organization skills.