Application Marketing Manager - MC Packaging
Borouge
UAE , Abu Dhabi
منذ 1 يوم

About the job :

Responsible to maximize profit for a specific market, application or geographical area through innovation and new product development based on market needs.

This would include marketing and commercial positioning of the products based on detailed understanding of customer's perceived value of Borouge products and what the market competitors are offering.

Work closely with Marketing Manager to define marketing strategy and seek inputs from other functions

Oversee the set up and roll-out and implementation of the marketing strategy, monitor progress and take corrective actions when necessary

Provide inputs on marketing strategy for their application area

Define, prioritize and select market and customer opportunities through thorough understanding of the value chain, strengths and weakness of products and one's competitive position

Initiate development of differentiated products applications or product application improvements based upon defined customer and market needs and work closely with relevant departments to develop products

Identify and propose improvements to systems and processes to achieve improved quality and efficiency

Prioritize, select and develop new opportunities

Manage assigned innovation projects in a project manager role

Identify patent opportunities

Define and implement marketing communication initiatives

Secure long term business value through patenting and joint customer project contracts

Manage segment ebit and product life cycle

Support and coach the activities of Sales and Technical Service by providing sales and marketing tools and training

Co-ordinate and support product application development and R&D during the different stages of a project to ensure alignment and fit between market and customer

Maintain frequent contact with key customers to understand current and future market and customer requirements

Lead a team of cross-functional member to develop the overall marketing strategy for the application

About you :

As a successful candidate, you should possess :

Minimum Qualification

University or Bachelor degree

MBA or post-graduate qualifications in Marketing will be an advantage.

Minimum Experience & Knowledge & Skills

Minimum 5-8 years' of relevant work experience in technical service, product development and market development

Thorough understanding the structure and the factors that influence demand, profitability and innovation

Detailed technical and commercial understanding of the products and their applications

Thorough strategic understanding of customers and other value chain members' needs and the ability to match this with Borouge technical capabilities

Experience in working in export markets would be an advantage

Good knowledge of marketing sales management techniques

Excellent customer relationship skills

Good presentation and project management skills

Excellent interpersonal relationship skills

Note : you will be required to attach the following : 1. Resume / CV

2. Passport-size photograph

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